Android and iOS

Security claims in store descriptions

Security claims, store pages, user expectations and conversion measurement.

ASO and store trust1 min readEditorial methods

Absolute promises such as unbreakable or completely secure are not technically defensible. Explain specific controls and user effects.

Evaluation approach

Keep claims within current functionality. Distinguish tested features from plans.

Application example

Saying the app requests extra verification before sensitive actions describes a concrete behavior when that flow actually exists.

Limits and considerations

Do not turn supplier marketing into an unconditional guarantee for your application.

Where is the supporting evidence?

Connect each specific claim to functionality or a valid assessment. Tests of one version do not automatically cover another. Update copy when technical scope changes.

Checks and decisions

  • Remove absolute promises
  • Match evidence
  • State scope

Sources

The primary references above provide the technical basis. Example workflows and evaluation suggestions are this publication’s explanations, not independent test results for a particular product.